PUMA SUEDE VTG HAIRY SUEDE BLACK/MUSTARD SEED -KICKS LAB. EXCLUSIVE-

From Saturday, February 25, 2023, customers who purchase at KICKS LAB. Harajuku store or KICKS LAB. Online will receive a special novelty "Original Poster" that is not for sale and produced under the supervision of KICKS LAB. We will give you an "original sticker".
*Regardless of the number of products purchased, each customer will receive one type of original poster and two types of stickers. Please note that purchases will be made on a first-come, first-served basis. *It will end as soon as it runs out.



Since the original suede training shoe "CRACK" was introduced in 1968, "PUMA SUEDE" has continued to be loved in various situations for over 50 years. ``PUMA SUEDE'' took on its current form after 1979, when Walt Frazier, one of the PUMA contracted athletes in the 1970s and the signature player to wear ``PUMA CLYDE'', left his contract with PUMA. It is starting from. In the 1980s, it was used by many famous artists and spread its name all over the world as a must-have item for hip-hop culture and the skating scene.

The exclusive model ``PUMA SUEDE VTG HAIRY SUEDE'' released at ``KICKS LAB.'', a premium sneaker boutique that spreads Japanese sneaker culture from Harajuku to the world, was produced in the former Yugoslavia from 1979 to the mid-1980s. Shoes made with the image of "90681 Puma*". The initial specs of the "90681 Puma*", which was produced using the same cement manufacturing method (method of joining the upper and sole with adhesive only) as the "CLYDE" produced in the 1970s, and which removed the "Clyde" signature on the upper side. We are reproducing it. Commonly known as "BLACK x GOLD", it is a time-honoured color scheme that was also used in the original "CLYDE". It is made of hairy suede with long and uneven piles, giving it a faded texture due to sunlight. The sole and shoelaces also have a slightly creamy finish due to aging.

* 90681 Puma: Product name before the street name SUEDE became the product name. The product name when the original was released was "Puma". The name "PUMA's Puma" was confusing, and on the street, some people simply called it "CLYDE" and others called it "PUMA's suede shoes." As time progressed and entered the 1990s, they became popular as lifestyle shoes all over the world, and the product name was adopted as ``PUMA SUEDE'', from the street name ``PUMA suede shoes''. This is a testament to the fact that PUMA SUEDE exists alongside the streets.



“PUMA SUEDE” has been loved at so many scenes and people for more than 50 years since CRACK made of SUEDE material was released as training shoes in 1968. After 1979, “PUMA SUEDE” has been the same silhouette as the current ones since “ Walt Fraizer” who is the one of PUMA’s contract basket player and the signature player for “PUMA Clyde” in 1970s stopped to be with PUMA. In 1980s, “PUMA SUEDE” became famous all over the world because the various artists loved this shoes and this shoes become the essential item in the Hip-Hop culture and the SKATE scene.

“PUMA SUEDE VTG HAIRY SUEDE” which is released from the Premium Sneaker Boutique “KICKS LAB.”, who send the Japanese culture from Harajuku to the world is based on “90681 PUMA” made in Yugoslavia and was sold from 1979 to mid 1980. The production is the same way as “CLYDE” in 1970's, which is used only adhesive to combine the upper and the sole. Also this style is introduced with the same way as the first type of “90681 PUMA” which didn't have “ CLYDE” signature on the upper. More over the color is the pedigreed color which is “BLACK x GOLD” used for the original “CLYDE”. The material is used hairy suede, long and random length and describing the feature of discoloration. Also for the lace and the sole, the ivory color is used to give expression of the secular change.

* 90681 Puma: Product name before the street name SUEDE became the product name. The original name was “Puma”. “PUMA's Puma” made confusion for the market, therefore, some people called “CLYDE” as the previous name and some people called “PUMA's SUEDE shoes”. After the few decades, in 1990s, this shoes became one of the most popular shoes in the market, “PUMA's SUEDE Shoes” in the street culture became the official product name “PUMA SUEDE”. This can be the proof “PUMA SUEDE” is always along the Street culture.



*This product may also be in stock at physical stores. Please feel free to contact us by phone or email.

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