ON CLOUDSURFER (W) FRAME/WHITE

On started in a corner of Zurich in 2010 with the ambitious goal of ``changing the world of running.'' Ten years later, On shoes have been worn and cherished by more than 7 million runners in over 50 countries. And the momentum is unstoppable.

Daily training shoes with a new dimension of cushioning. Adopts sole technology [CloudTec PhaseTM] derived by computer from running motion analysis. The landing is very soft, and the domino-like sole shape promotes a smooth forward shift of the center of gravity. It is not equipped with a [Speedboard], which makes it extremely lightweight for a cushioning shoe. The soft, supportive upper is both comfortable and sustainable. We did not use any plastic reinforcement and used a method called ``undiluted solution coloring,'' which uses a small amount of water for dyeing. You'll get the cushioning and ride feel that makes you feel like you're surfing above the clouds. For every runner, every run.

【Features】
[Dyeing using undiluted solution coloring] Significantly reduces water and CO2 consumed during production
[CloudTec PhaseTM] Designed from computer analysis. Super soft cushioning and smooth ride feel
[HelionTM] On's unique super foam with excellent cushioning, resilience, and durability
[Upper] Soft comfort and excellent stability around the heel
[Outsole] Rubber sole with high grip and traction
[Flat structure outsole] Stable and prevents stones from getting caught
[Speedboard not installed] CloudTec PhaseTM, which combines stability and propulsion, achieves lightweight

[CloudTec PhaseTM]
CloudTec was formed by computer-optimizing the human intuition that is felt at the moment of cushioning, using technology used in automobile crash tests and the development of F1 helmets. We have realized active cushioning like never before. Features ultra-soft cushioning and smooth propulsion. This technology allows you to enjoy a smoother ride than ever before.